Case Study

Brew Ninja

Google & Facebook Advertising

(But Mostly Google) 

 

The Scoop

Quality Leads for

$5 a Day (Or Less!)

At Brew Ninja, it’s all about the details.

From the prairies of Regina, Saskatchewan, Brew Ninja has made a name for itself by helping craft breweries of all sizes manage their spending – from first brew to final pour.

They needed a marketing strategy equal in careful consideration. Through a mix of Google and Facebook advertising, Brew Ninja now enjoys a steady flow of leads, at a very competitive price.

The following data study has been acquired over a 9 month relationship.  

By The Numbers

Gaining Ground with Google Search Ads

Google Search Ads are the foundation of Brew Ninja’s inbound marketing strategy. Using highly targeted keywords, Brew Ninja is able to create a steady stream of leads from qualified online consumer searches.

 

Innovative Targeting Tactics

Geo-targeted Facebook Ads have enabled Brew Ninja to have a national presence in industry-specific trade-shows and conferences, despite a small team.

 

Staying “Top of Mind” with Facebook Remarketing

Once a prospect visits the Brew Ninja website, we’re able to re-market to that person on Facebook. That means we can send highly-targeted content relevant to their interests, knowing they’ve already shown interest in Brew Ninja.

Cost-Per-Click ($)

%

Below Industry Average

%

Click-Through Rate

%

Above Industry Average

Data acquired between June 2019 – Dec 2019.

Testimonial

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

John Doe, Divi CEO

The secret to Brew Ninja’s marketing success lies in the power of Google Search Ads. Google Search Ads are “intent-based” – somebody wants something, they search for it online, and they find what they’re looking for. The trick is to ensure your brand shows up at the right time and place, for the right price. The best part is, you only pay when somebody clicks on your ad.

Low risk, high reward.

For Brew Ninja, we’re able to show ads to people looking for a very specific product. Although Brew Ninja doesn’t have a massive target market, it’s perfect for the craft brewery looking to streamline it’s operations. That’s shown in our significantly-above-industry-average click-through rates, and that means we’re making the most of every opportunity coming our way.

The best part of a healthy Google Ads campaign? The more effective it is with your customers, the better the price Google gives you for each click. It’s like an awesome circle of better, and better, and better ROI. We can measure this too – our click-through rate has increased 92% since the summer. 

Nice.

 

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