Case Study

Curbie Cars

Facebook Advertising



The Scoop

How To Get a Lot More

(For a Lot Less).

As Canada’s first licenced fully online car dealer, Curbie is changing the way we buy vehicles. With a business model this disruptive, Curbie needed a marketing strategy that would help consumers bridge the gap between the digital and the physical world. And as a start-up, it was crucial to ensure efficient budget use.

I was given the opportunity to take over and fully re-design Curbie’s Facebook advertising campaigns. After earning the trust of leadership, we significantly increased website traffic while reducing cost metrics across the board. Further, we improved our success analysis through conversion tracking and attribution modeling.



The New Way to Buy
(and Sell)

Who Do You Know?

So much of Facebook Ads performance comes down to targeting. It’s no hyperbole to say it’s the foundation of any healthy campaign. We faced a dilemma – everybody is a potential prospect. But if you’re marketing to everybody, you might as well be marketing to nobody. Through continuous testing, we’ve identified a mix of high-performing audiences from many sources: demographic segments, email lists, lookalikes, and retargeting.  

The Right Time at the Right Place

Consumers have different needs as they move through the marketing funnel. That’s common sense, but most ad campaigns don’t integrate that concept. Using retargeting and a segmented content strategy, we’re able to show Curbie prospects the content needed to propel them along the buyer’s journey. It’s a hell of a lot more effective as a budget control method too.  


Budget Increase


Website Traffic Increase


Cost-Per-Website Visitor Decrease


“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

John Doe, Divi CEO

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