We help you learn, identify, and capitalize on digital opportunities for your business.
Our Website Optimization is a 7-week program designed to empower employees with the skills necessary to conceptualize, build, execute, and optimize sales through website optimization.
To apply for this Website Optimization training program, please submit your application below. Due to the intensive nature of this program, placements are limited.
Learn To Optimize Your Website.
What’s in the course?
Our 7-week Website Optimization Training Course consists of 4.5 hours of one-on-one coaching, discussion of weekly topics, and collaborative learning exercises per week.
Each week will focus on a different topic of website optimization, the theory behind it, its practical applications, and strategic tactics to enable a high-converting website for your business. Every week builds on the previous weeks’ lesson and assessment. By the end of the course, you’ll be feeling confident and prepared to create an amazing website specific to your business.
In total, this program entails 31.5 hours of personal workshop sessions and has a final cost of $4,725 + GST. Full payment is required prior to beginning the course.
Depending on certain organizational factors, your application may be eligible for federal and/or provincial funding to help pay for course fees. Please contact us directly for more information on available program funding.
Week 1 - Setting Website Goals
- Going through the importance of a strong website for your business.
- Defining the goal of your website.
- Defining the goal of your business.
Week 2 - Understanding Your Users
- Defining your customers
- Outlining how to serve them on your website
- Creating customer tiers
Week 3 - Sales Process & Website Pathways
- Going through sales funnel criteria
- Determining how your sales funnel and website pathways align
- Making pathways achievable for sales processes.
Week 4 - Customer Journey Mapping
- Optimizing the customer journey on your website
- CTA diction and placement
- CTA conversion pathways
Week 5 - The Importance of Content
- Learn how headlines, page design, copy length, form length make a huge difference in conversion rates.
- How to create impactful website content.
Week 6 - Landing Pages
- Learn the importance of landing pages.
- Learn how to create specialized pages for your digital goals, initiatives, and advertisements.
- Outlining high-converting content on landing pages.
Week 7 - Usability
- Learning the 5 elements of usability.
- Going through effectiveness, efficiency, and satisfaction factors of websites.
- How usability encourages consumers to purchase
Let’s Get to Work.
You can trust us to reply to your application within 2 business days.